What ranks gets retrieved
Owned content
When an AI assistant looks something up live, it pulls from pages that already rank in Google and Bing. We engineer your site content, structure, and entity signals so you’re the source it cites.
Your buyers now decide across Google, Maps, AI Overviews, ChatGPT-style assistants, Perplexity, reviews, citations, and owned conversion surfaces — often before they ever reach your site. Search Systems Engineering measures where you stand, identifies what is missing or inaccurate, and improves the signals that make your business easier to find, cite, trust, and choose.
5 surfaces scored • 0 obligation • delivered in 7 days.
For twenty years, visibility meant one thing: position on a results page.
Now AI assistants summarize, recommend, and decide on your buyer’s behalf — and they don’t show ten blue links. They show one answer.
60% of Google searches now end without a click. 41% of brands we audit are misdescribed by at least one AI assistant — wrong pricing, wrong category, wrong capabilities. Traditional rank trackers give you zero visibility into any of it.
The question is no longer “Where do we rank?” It’s “Where are we visible when buyers decide — and is what they hear correct?”
One system, run on a monthly cadence. No guesswork, no “content calendar and hope.” Every action traces back to a measured gap — across Google, AI Overviews, ChatGPT, Perplexity, and Maps. SEO and digital PR done well, with a measurement layer on top that tells us what’s actually moving.
Owned content
When an AI assistant looks something up live, it pulls from pages that already rank in Google and Bing. We engineer your site content, structure, and entity signals so you’re the source it cites.
Earned authority
AI assistants also answer from what they learned across the web — reviews, articles, Reddit, and trusted publications. We place the authoritative mentions that teach those systems to recommend you.
Measurement
Every month we test 1,200+ buyer prompts across Google, AI Overviews, ChatGPT, Perplexity, and Maps — where you appear, where competitors do, and what each engine says about you.
One system, run on a monthly cadence. Every action traces back to a measured gap.
We track 1,200+ buyer prompts and queries across every surface monthly — where you appear, where competitors do, and what each engine actually says about you. Visibility index, per surface.
We isolate why you’re absent or misrepresented: entity gaps, weak citations, thin authority signals, schema and structure failures, missing ground truth. Output: a ranked gap report.
Targeted fixes in priority order — entity and schema architecture, authoritative source placement, content engineered for citation, local signal repair. Shipped changes, logged.
Re-measure every cycle. What moved stays; what didn’t gets re-engineered. Authority compounds across surfaces — gains in one feed the others. Month-over-month delta.
AI assistants speak about your brand with total confidence — even when they’re wrong. We audit every material claim engines make about you (pricing, category, capabilities, service area, competitor framing), flag every inaccuracy by severity, and fix the ground truth they learn from. Every engagement includes one.
A set of canonical pages on your own site — including a dedicated facts page — that AI systems cross-check when they answer questions about you.
Consistent name, location, and profile data across Google, Maps, directories, and the Knowledge Graph, so you’re recognized as one clear business — not confused with someone else.
Ongoing testing across the major AI assistants, so when something goes wrong we catch it and correct the source — fast.
Every engagement runs the same measurement system. The shape depends on where your buyers decide. Engagements are scoped after your audit — you’ll know the gap before you spend a dollar.
Maps, “best near me” prompts, and AI recommendations in your area.
Best for
Clinics, law firms, contractors, retail, restaurants, multi-location operators.
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Full 5-surface measurement and engineering, monthly cadence — entity architecture, citation-engineered content, claim correctness, and share-of-answer tracking.
Best for
SaaS, growth teams, B2B platforms, online services, scaling companies.
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How engines compare, describe, and recommend you against named competitors — with quarterly strategy reviews and executive visibility reporting.
Best for
Mid-market brands, marketing leaders, category challengers, national firms.
Explore this trackThe first step is not more content. It’s a clear visibility baseline — where you appear, where competitors are being recommended, what AI systems say about you, which sources are being cited, and what needs to be fixed first.
Days 1–7 · Baseline audit — every surface scored, every material claim verified or flagged.
Days 8–14 · Gap review — a working session on where you’re invisible, where you’re wrong, what it’s costing.
Days 15–28 · First fixes shipped — entity structure, ground truth, priority citations go live.
Day 30 · First delta report — movement, measured. The monthly cadence compounds from here.
Correctness fixes often move within weeks. Share-of-answer gains in competitive categories typically show meaningful deltas by month two to three, and compound from there.
Run my free visibility auditEvery number below comes from the same tracking system clients see in their monthly reports. Medians across active engagements — calls, forms, direction requests, AI citations, share of category prompts, accuracy, and competitor presence, all in one workflow.
Sample dashboard — illustrative metrics.
median increase within six months
where the median client is recommended
per client, every month, across 5 surfaces
retained beyond twelve months
Google, AI Overviews, ChatGPT, Perplexity, Maps
post-engagement, tested across platforms
Short, direct answers to the questions buyers ask before an engagement.
Traditional SEO optimizes for one surface: a ranked results page. We measure and engineer visibility across five — including AI assistants that cite sources and make recommendations instead of showing links. SEO is a component of the system, not the system.
No one can, and anyone who guarantees it is guessing. What we guarantee is measurement: you’ll see exactly where you appear, how that changes month over month, and what we did to move it. Our retention rate exists because the deltas are real.
Correctness fixes — engines saying wrong things about you — often move within weeks. Share-of-answer gains in competitive categories typically show meaningful deltas by month two to three, and compound from there.
Five surfaces scored, every material claim engines make about you verified, delivered in seven days. If the audit shows you’re fine — good, you’ll know. If it doesn’t, you’ll know exactly what to fix. It’s yours to keep either way.
For the audit: your domain and your top three competitors. That’s it. For an engagement: edit access to your site or a working relationship with whoever has it, and one stakeholder for a monthly review.
Engagements are scoped after the audit, because pricing before measuring is exactly the kind of guesswork we exist to replace. The audit itself is free and yours to keep either way.