Your Customers Are Asking AI for Recommendations. Is Your Business Part of the Answer?
Search has changed. Google still matters—but now ChatGPT, Gemini, and Perplexity are answering your customers’ questions too.
Search Systems engineers visibility across all of them.
The Gap Between Where You're Optimizing and Where Customers Are Searching
Most businesses still optimize only for Google. Meanwhile, a growing number of customers are asking AI platforms for recommendations—and getting answers that may or may not include your business.
4,700%
growth in AI shopping queries (July 2024-2025)
51%
of Gen-Z consumers start product searches on AI platforms
What is Search Systems Engineering?
Search Systems Engineering is a methodology for building visibility across every surface where people discover businesses. Traditional search engines like Google, AI platforms like ChatGPT and Perplexity, voice assistants, and review sites.
We don’t just optimize keywords. We engineer the signals that determine whether your business gets found and recommended across all platforms, in a coordinated system.
Traditional SEO vs. Search Systems Engineering
Traditional SEO
- Optimizes for Google rankings
- Measures keyword positions
- Reacts to algorithm updates
- Hopes AI will find your content
Search Systems Engineering
- Optimizes for Google + AI platforms + voice
- Measures visibility across all discovery surfaces
- Builds durable authority signals
- Tests and optimizes AI visibility monthly
Three Tracks for Different Business Models
We've built specialized approaches for how your customers actually search for businesses like yours.
Local Search Systems
For businesses where customers search by location—”near me,” “in [city],” or
“[service] + [location].”
- Best for:
1-15 location businesses - Examples:
Law firms, medical practices, contractors, restaurants, retail
National & SaaS Search Systems
For product-led businesses where customers search by category, comparison, or
solution type.
- Best for:
SaaS companies, e-commerce brands, national services - Examples:
Software companies, online retailers, digital agencies
Hybrid Search Systems
For organizations needing both local presence AND national brand authority.
- Best for:
Franchises, multi-location enterprises, SaaS with regional offices - Examples:
Healthcare networks, professional services firms, manufacturers with
distribution
The 4-Step Framework
Our proven methodology treats AI visibility as experiment-driven optimization—not guesswork.
1. Discover
We research how your customers actually ask questions, converting keywords to conversational queries that match how people use AI platforms.
2. Check
We test your current visibility across ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overview to establish a baseline.
3. Publish
We create and optimize content, schema, citations, and technical foundations, engineered for AI extraction.
4. Test
We re-test visibility monthly, measure what changed, and refine strategy based on data, not assumptions.
Visibility Across Every Discovery Surface
Traditional Search
- Google
Search and
Maps - Google AI Mode & AI
Overview - Bing and
Microsoft
Copilot
AI Platforms
- ChatGPT
and
SearchGPT - Google
Gemini - Perplexity
- Claude
Voice Assistants
- Google
Assistant - Amazon
Alexa - Apple
Siri
Authority Platforms
- G2,
Capterra
(SaaS) - Yelp,
industry
directories (Local) - Reddit,
Quora,
YouTube
Frequently Asked Questions
Frequently Asked Questions
AI visibility refers to whether and how AI platforms like ChatGPT, Google AI Mode, Google AI Overview, Gemini, and Perplexity mention your business when users ask relevant questions. As more people use AI to find recommendations, businesses with strong AI visibility get more consideration and leads.
We complement and extend traditional SEO. Google still drives the majority of search traffic, and our methodology strengthens those foundations while adding AI platform optimization. Many clients transition their SEO work to us; others keep existing SEO relationships and add our AI-focused services.
We test specific prompts across multiple AI platforms, scoring whether your business is mentioned, how prominently, and in what context. We track changes over time and correlate with the content and optimizations we've implemented.
The one-time setup fee covers foundational work that happens in your first month: onboarding and access setup, initial audits, AI visibility baseline testing, schema implementation, keyword/query research, and AI Technical setup. This intensive work establishes the foundation for ongoing optimization.
AI visibility can shift within weeks as we optimize content structure and authority signals. Traditional SEO improvements typically take 3-6 months. We focus on building durable visibility that compounds over time rather than chasing short-term wins.
Find Out If You're Visible Where It Matters
Get a free AI Visibility Assessment. We'll test how Google AI Mode, Google AI Overview, ChatGPT, Gemini, Claude and Perplexity respond to searches in your industry and market and show you exactly where you're missing opportunities.